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Privacy Policy - Authentic Asian Massage in Swindon

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This Privacy Policy explains how Asian Massage Therapy in Swindon ("we", "us", "our") collects, uses and protects your personal data when you contact us, request a massage booking, visit our clinic at 105 Commercial Rd, Swindon SN1 5PL, or browse our website.

Please read this page carefully so you understand what information we hold about you, why we hold it, how long we keep it and the choices you have. This policy is written in line with UK data protection law, including the UK GDPR and Data Protection Act 2018.
We only collect the information we need in order to run the clinic safely and to provide you with a relaxing, professional massage service.

Information you give us directly
  • Contact details: name, email address and phone number when you call, text, email us or use our booking/contact form.
  • Booking details: chosen treatment, preferred date and time, and any notes you choose to share (for example areas of pain or preferences).
  • Messages: replies and follow‑up emails or messages related to your enquiry or booking.

Information related to your massage and health
  • Any health‑related details you choose to provide that are relevant to your massage (for example injuries, pain areas, or pregnancy). We do not require detailed medical records, only what is needed to adapt your treatment and keep you safe.

Website and technical information
  • Usage data: pages visited, links clicked, time of visit and similar information, usually collected in an anonymous or aggregated form.
  • Device and log information: IP address, browser type, approximate location and other standard web log data.
  • Cookies and similar technologies: small files stored on your device that help the website function and allow us to understand how it is used. For full details, please see our dedicated Cookies Policy.
We use the information we collect for the following purposes:

  • To manage enquiries and bookings: responding to your messages, confirming appointments, rearranging times and answering questions.
  • To provide safe and effective treatments: using the information you share about your health, pain levels or preferences to tailor your massage and avoid contraindications.
  • To send important service messages: appointment confirmations, reminders, follow‑up messages after your visit or information about any changes to our opening hours or services.
  • To improve our website and services: analysing anonymised or aggregated website data to see which pages are most useful and to fix any technical problems.
  • To keep records and meet legal obligations: maintaining basic records of your visits and payments where required for tax, accounting or regulatory reasons.

We do not sell your personal data to third parties, and we do not use your details for unrelated marketing without your consent.
Under UK data protection law, we must have a valid legal basis for using your personal data. Depending on the situation, we rely on the following bases:

  • Contract: when you request or book a massage, we process your data as necessary to provide that service (for example to confirm your appointment and deliver the treatment).
  • Legitimate interests: we may process limited data to run and grow our business, improve the website, keep records and respond to enquiries, in ways that do not override your rights and freedoms.
  • Consent: in some cases, such as certain forms of marketing communication or where you choose to share sensitive health details, we rely on your clear consent. You can withdraw this at any time.
  • Legal obligations: we may need to keep some records for tax, accounting or other legal reasons.

We keep your personal data only for as long as we need it for these purposes, or for as long as the law requires. The table below gives typical retention periods.
Type of dataTypical retention periodMain reason
General enquiries (no booking made)Up to 12 months after last contactTo manage follow‑up questions and demonstrate how we handled enquiries
Booking and treatment recordsUp to 7 years from your last appointmentTo keep appropriate business, tax and treatment records and handle any complaints
Health‑related information you choose to shareKept with your treatment record and reviewed regularlyTo provide safe, tailored treatments and to understand your history with us
Website analytics dataTypically 14–26 months, depending on the tool usedTo analyse trends and improve our website over time
Email and message historyUp to 3 years from last contact, unless needed longer for a disputeTo understand your history with us and respond to any issues
Our website may use cookies and similar technologies to make the site work properly, remember your preferences and help us understand how visitors use the site.

These may include:
  • Strictly necessary cookies that are required for basic site security and functionality.
  • Performance and analytics cookies that help us see which pages are most popular and how visitors move around the site, usually in an anonymous or aggregated form.
  • Functionality cookies that remember your choices (for example language or region) to provide a more personalised experience.

You can control and manage cookies through your browser settings and, where available, through our cookie banner or preference centre. For more detailed information about the types of cookies we use and how to change your choices, please see our dedicated Cookies Policy.
We treat your personal data with care and only share it when necessary:

Trusted service providers
  • We may share data with companies that help us run our website, IT systems, emails, booking tools or payment services. These providers are only allowed to use your data to provide their service to us and must keep it secure.

Legal and professional requirements
  • We may share information when required by law, to respond to legal requests, to protect our rights or the safety of our clients, or with professional advisers such as accountants.

International transfers
  • Some of our service providers (for example certain email or analytics tools) may be located outside the UK. Where this happens, we aim to ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent protections, so that your data remains protected.

Security measures
  • We use reasonable technical and organisational measures to protect your personal data, such as password protection, device security, limited access and staff awareness.
  • While we do our best to keep your information safe, no system can be guaranteed 100% secure. Please take care when sending sensitive details by email or message.
You have a number of rights under UK data protection law. These may be subject to certain conditions and exemptions, but we will always respond to your requests as clearly and quickly as we can.

You can:
  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of your data in certain circumstances (for example where it is no longer needed).
  • Restrict how we use your data in certain situations.
  • Object to certain types of processing, such as direct marketing or processing based on our legitimate interests.
  • Withdraw consent where we rely on your consent (for example for certain marketing messages), without affecting the lawfulness of processing before withdrawal.
  • Request data portability in some cases, meaning we provide your data in a structured, commonly used, machine‑readable format.

If you would like to exercise any of these rights, please contact us using the details in the section below. We may need to verify your identity before acting on your request.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Asian Massage Therapy
105 Commercial Rd
Swindon SN1 5PL
United Kingdom

Email: newasianmassageswindon@gmail.com
Phone: +44 7962 892532

If you are not happy with how we handle your data, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). We would appreciate the chance to deal with your concerns first, so please contact us in the first instance.

We may update this Privacy Policy from time to time, for example to reflect changes in the law, our services or how we use your data. Any changes will be posted on this page and will apply from the date they are published. We encourage you to check this page occasionally to stay informed.
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